From the Executive Director February 2015


KathleenKaiserNew looks all around for SPAWN.

As you see, we have adopted a new design for this newsletter. Last year we added graphics and now a totally new format. Instead of endless scrolling to stories, you can quickly read the first paragraph and click to read the full article.

SPAWN’s new website launched February 1. A complete makeover of the award-winning site has updated its look and functions by pushing news and articles to the home page. The work was done by our Chief Technology Officer and writer, Lisa Angle. I’m very proud of Lisa’s work, which gives a new life to an old site and introduces the world to the many articles and resources available through

Our monthly Market Update will soon feature articles from a new resource, Penny C. Sansevieri, Adjunct Instructor NYU and CEO of Author Marketing Experts, Inc. Penny is a social media maven and her email updates are filled in ideas for authors using internet tools and mobile apps to promote their books. SPAWN will be repurposing key articles we feel address our wide audience.

And soon, older relevant Market Update articles will link from the homepage of the website. Since the Market Update is a member benefit often filled with time sensitive information, we will share some of the key interviews or industry articles whose life span exceeds six months.
We hope you like the changes and please, if you have any suggestions, let me know. Websites today are living, breathing things that need constant tending and updating.

Kathleen Kaiser
Executive Director


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