From the Editor August 2015

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R Marshall cover 2This month we’re talking about not only following your passion, but following the market. If you’re established as an SME (Subject Matter Expert) in one area and the trend is slowing, what else are you passionate about? Roger Marshall wrote about sailing, but the number of people who had time to spend on the water dwindled. He didn’t stop writing about boats, but followed the market and his other passion to write about gardening – greenhouses especially. He not only had expertise, but he was willing to experiment. His article explains how and why he did it.

The Writers Police Academy seeks donations for this year’s event to help support their scholarship fund.

Indie booksellers meet across the country this fall—is there a conference near you? There’s a list of indies and a list of regional conferences; start packing your bags!

As we near back-to-school time, take a few minutes to sit down and make a list. On what topic(s) are you an SME? You don’t have to have a degree or be famous for it; you just need to be willing to learn, make mistakes, and know where to find the people who are more knowledgeable than you are. Ask the unexpected question, and even ask, “what should I have asked you that I didn’t?” The answer may be surprising.

Follow your passion, follow the market…

Sandy,
Editor, SPAWNews

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