SPAWN-related events, including member teleseminars

Pick the brain of a Book Publicist at the next IWOSC/SPAWN VC meeting on Thursday, September 29

From the PresidentWant 90-minutes with a book publicist to ask any question you have?

Then come to the next meeting of the IWOSC/SPAWN satellite group, Thursday, September 29 at Mimi’s Café in Thousand Oaks.

Kathleen Sexton Kaiser, book marketer and the new recipient of the “Publicist of the Year” award for 2016 from the Book Publicists of Southern California, will take all questions and deliver straight answers to your many concerns including: Continue reading

Pub-U Scholarship for SPAWN Members

Every year IBPA offers scholarships to their Publishing University event to their affiliate groups. SPAWN is one of those affiliate groups, and as a SPAWN member, you are eligible. Susan Daffron has the application forms, so if you’re interested, let her know.

Publishing University 2012 will be held on March 9-10, 2012 in San

Francisco, CA. http://thepublishinguniversity.com/  The affiliate group is asked to collect all the applications, pick their recommended candidate and send all of the applications received with their recommendation to IBPA by or before February 7, 2012.

SPAWN Teleseminar – How to Write and Sell Simple Information for Fun and Profit

On February 15, 2011, we will have a SPAWN member teleseminar with Robert Bly.

Description:
How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs and Other How-To Content

How-to writing is one of the easiest — and lucrative — fields an aspiring writer can enter, with the potential for writers to earn $100,000 a year or more.

Expert copywriter Robert Bly will show you how to profit handsomely by teaching others what you know. You’ll learn:

  • Find your writing niche or specialty.
  • Come up with ideas for saleable how-to books, articles, reports, and seminars.
  • Research and write effective, practical how-to instructional materials.
  • Build your reputation and establish a loyal following in your chosen field.
  • Grow your information business to $100,000 a year or more with your how-to writing through a variety of channels, including magazines and newspapers, traditional book publishing, self-publishing, video, audio, the Internet, and many more.

Any writer can earn a lifetime’s worth of financial security through how-to writing. You don’t have to be a guru, but if you’re curious, enjoy learning new things, and love to share your knowledge, you can easily become an expert author who publishes, sells and profits.

About Robert Bly:

Called by McGraw-Hill “America’s top copywriter,” Robert Bly earns more than $600,000 a year from his freelance writing and is a self-made multi-millionaire using the same strategies he teaches in How to Write and Sell Simple Information for Fun and Profit. Bob is the author of over 75 classic writing and marketing books, including Careers for Writers, Secrets of a Freelance Writer, The Copywriter’s Handbook, The Elements of Technical Writing, and The Elements of Business Writing.  Learn more about Bob at his website, www.bly.com.

SPAWN Teleseminar – Smarter, Faster, Cheaper Ways to Market

On December 9 at 1 pm (Pacific) / 4 pm (Eastern), we will have a SPAWN member teleseminar with David Garland.

Descripti0n:

Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business

When you break down all the fluff, there are two ways to promote and market your business: Dumber, slower, and expensive — or smarter, faster, and cheaper.

Today’s approach to marketing creates a substantial advantage for entrepreneurs. For the first time since the oldest business transaction in history — when early man traded fashionable animal skins for dinosaur meat — the barriers to successful marketing have crumbled.

Now the Davids of the world actually have an advantage over the Goliaths. In this fluff-free session David will discuss a buffet of non-boring, fluff-free ideas, strategies as well as stories and takeaways from successful entrepreneurs to help you market and promote your business.

About David Garland
Entrepreneur, mediapreneur, marketer, speaker and author David Siteman Garland is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper and upcoming author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley Publishing). He writes/hosts RISE, a a web show for entrepreneurs, forward-thinkers, business owners and marketers, as well as The Rise To The Top TV show on ABC.

His philosophy is simple:  Money follows passion and not the other way around.

SPAWN Teleseminar – Are Book Awards Worth It?

On November 16 at 1 pm Pacific we will have a SPAWN member teleseminar with Kate Siegel Bandos.

Description:

Are Book Awards Worth It?

Authors and publishers, even illustrators, book and cover designers want to know if they should submit their book for the myriad of award opportunities that are available.

The questions that will be addressed include:

  • Is it worth the time?
  • Is it worth the money?
  • Where do you find out about the various award opportunities?
  • How should you decide which ones are the most worthwhile?
  • Upon winning an award, how can you use it to your advantage? Kate will detail 10 key ways to use awards to increase reviews and sales.
  • Is it better to use the actual seal on the book cover, or when reprinting the book is it better to simply incorporate the seal as art, part of the printed cover?

Kate will allow time to answer other questions from attendees regarding book awards, or send them ahead of time so they can be addressed during this session. She will also share specific examples from the various award-winning books she has worked with, including a children’s book with a 2009 copyright that just received its 12th award (and more are pending).

About Kate Siegel Bandos:

Kate has worked with hundreds of publishers and authors, and dealt with a wide array of media people during her more than 40 years in publishing. Since the formation of KSB Promotions in 1988, she has primarily helped independent publishers garner media exposure. Prior to the formation of KSB Promotions, Kate was publicity director for M. Evans & Company (NYC), Globe Pequot Press (CT) and Pelican Publishing (LA). Handling national, regional, and local and carefully targeted campaigns, Kate and her husband/partner Doug work with non-fiction titles only, specializing in travel guides, parenting, gardening, cookbooks, home how-to, consumer health, select children’s books and other general lifestyle books. Learn more about her services at http://www.ksbpromotions.com and see some of the books they currently represent by visiting http://www.ksblinks.com.

SPAWN Teleseminar: Book Marketing Magic

On October 14 at 2 pm Pacific we will have a SPAWN member teleseminar with Gail Z. Martin.

Description:

30 Days to Book Marketing Magic

In 30 Days to Book  Marketing Magic, you’ll learn how to:

  • Prepare for your launch
  • Re-energize your book promotion strategies
  • Ramp up for the next book

Gail Z. Martin is a marketing expert, bestselling author and international speaker.  In this hands-on, interactive workshop session, she’ll show you:

  • Why The Rule of 30™ can get you more results in less time
  • How to make the most of the 30 days before, during and after your book launch
  • Why 30 Magic Touches can move your book marketing from zero to zoom

If the road to achieving your dreams seems unclear…if you think you’re too busy to market your book to the people who really need to read it…if you don’t think you have the time to get your book promotion next level…Gail Z. Martin’s 30 Day Results approach is for you.

Gail Z. Martin has a passion for helping authors and publishers market themselves more effectively—and improve their results in 30 days.  Best of all, Gail’s clear, easy-to-grasp, spot-on style makes her programs accessible, fun and memorable.

About Gail Z. Martin:

Gail Z. Martin owns DreamSpinner Communications and helps authors and publishers in the U.S. and Canada save money and get results with their marketing efforts. Gail has an MBA in marketing and over 25 years of corporate and non-profit experience at senior executive levels. She’s the internationally bestselling author of the Chronicles of the Necromancer and the Fallen Kings Cycle fantasy adventure series.  Gail hosts the Shared Dreams Marketing Podcast and the Ghost in the Machine podcast. She’s  also the author of The Thrifty Author’s Guide to Launching Your Book and 30 Days to Social Media Success. Find her online at www.GailMartinMarketing.com and on Twitter at GailMartinPR.

Gail is also the author of the Solopreneur Survival Guide home study course and suite of products for speaker/authors. www.SolopreneurSurvivalGuide.com.