Use A Book to Boost Your Business

by Susan C. Daffron

Many business owners don’t see the value of writing a book. A book can have a big impact on your business because it acts as a great promotional tool. Here are five ways a book can boost your business:

  1. Enhanced Credibility. A book gives you a level of credibility like almost nothing else. For example, I can quite legitimately say that I am an advocate and expert on adopting and caring for dogs and cats from animal shelters because I have written books on the subject (Happy Hound and Happy Tabby). Continue reading