by Penny Sansevieri It’s simple: if you’re an author, you need a website—period. An author website is essential to your brand, and when used correctly, your overall success. But that…
by Clayton Noblit reprinted with permission from Written Word Media, July 13 Influencer marketing plays a major role in the digital-marketing landscape. Influencers have hundreds of millions of followers across…
by Penny Sansevieri We get a lot of authors come to us looking for help with a new release, not realizing how strategic self-publishing an ebook can be. This happens…
by Carol Michel This article first appeared at janefriedman.com, reprinted with permission. I gave up social media in July 2020. I did what the computer scientist/author Cal Newport calls a…
by Penny Sansevieri Self-publishing a book can sound complicated, and I won’t lie to you; it is more work upfront for authors. However, it can also be lucrative for many…
by Penny Sansevieri Have you considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is one of the…
by Penny Sansevieri Let me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince…
by Marilyn Levinson aka Allison Brook reprinted with permission, first appeared in the Writers Who Kill blog. We authors know the importance of getting the word out about our latest…
by Dave Chesson Hashtags are a great tool to increase discoverability on platforms like TikTok, Instagram, Pinterest, and Twitter. My problem is I never know which hashtags to use. It…
by Penny Sansevieri In as many years as I’ve been in the industry, one thing I know for sure: book-marketing services vary widely, and not all of them offer the…
