by Patricia L. Fry

If you have a book to promote, sooner or later you’ll probably participate in a book festival. There are hundreds of book and author festivals held throughout the U.S. each year where you—or your publisher—can rent a booth and sell books. Organizations such as the Small Publishers, Artists and Writers Network (SPAWN) often purchase booth space at book festivals and invite members to come and sell their books or to send books for display.

Authors can also secure booths at trade fairs, flea markets and so forth. I had a booth at our county fair one year and sold nearly 200 copies of my brand new local history book. I’ve also set up booths at arts and crafts fairs and various other community events. Continue reading

Networking Tips for Authors

Networking is a technique of connecting with other people for the purpose of exchanging ideas and information. It’s a fundamental tool in business and can be enormously beneficial to a writer who is looking for work or promoting his or her book. Successful networking takes effort and a willingness to reach out.  Following are tips to help you hone your networking skills. Continue reading

Two Big Reasons Creative People Struggle with Marketing

by Susan Daffron

As a creative person, you may find marketing a struggle. It’s easy to see why creative folks struggle to promote themselves. We’re not like other people! Here are two reasons you may find marketing challenging and how to cope with them.

  1. You “think differently.” Right-brained creative types often are “divergent thinkers” and jump from one thing to the next. Continue reading

Create a Great Web Site for Your Freelance Writing Business

by Susan C. Daffron

To get writing work, you have to let people know you exist. Setting up a Web site is the best way to start, no matter where you are. If nothing else, it makes your work visible and accessible to a large audience.

Today, every working writer absolutely must have a Web site. The reality is editors expect you to have an online presence. Editors are your customers, so you need to meet their needs to get published. With a web site, you can prove your writing is good by putting your portfolio online. Plus, because the site is accessible 24/7 in all time zones, it can be promoting your work even when you’re asleep. Continue reading

Five Quick and Easy Ways to Promote Your Creative Business

by Susan C. Daffron

Many creative professionals don’t have big money to spend on promotion. If you are desperately seeking a few easy and inexpensive ways to get start getting the word out about what you do, here are five ideas.

  1. Figure out who your market is and create things they want. “If you build it, they will come” is simply not true. Online you can hang out on discussion boards and see what questions pop up over and over (e.g. I hate my Web developer…he doesn’t understand my industry and he charges gazillions of dollars, I wish I had a Web site I could update myself.) That’s an opportunity to create a turnkey system for a vertical market. Complainers are everywhere TELLING you what they need. Listen. Continue reading

Use A Book to Boost Your Business

by Susan C. Daffron

Many business owners don’t see the value of writing a book. A book can have a big impact on your business because it acts as a great promotional tool. Here are five ways a book can boost your business:

  1. Enhanced Credibility. A book gives you a level of credibility like almost nothing else. For example, I can quite legitimately say that I am an advocate and expert on adopting and caring for dogs and cats from animal shelters because I have written books on the subject (Happy Hound and Happy Tabby). Continue reading