My Path to Publishing—Creating a Brand

ChrisSantellaby Chris Santella

In 1989, a close friend and I had a notion for a golf book that would highlight fifty of the best public courses in America. We wrote a detailed proposal, and somehow secured a reputable agent…or so we thought. The project went nowhere, and our agent finally informed us that no one was interested in such a book. Two years later, while perusing golf books in a local bookstore, I came across a title on public golf courses. In the acknowledgements, the author thanked his agent, who happened to be our agent, for the great idea! Continue reading

Tips to Put Pizzazz in Your Pitch—Getting Radio Hosts So Excited They Demand You!

Jackie-Lapin-headshot300-272x300by Jackie Lapin, founder of Conscious Media Relations

The nice thing about radio—as opposed to TV and print—is that producers and hosts are much less restrictive in selecting their interview subjects. The guest may promote a traditionally or self-published book (no e-books that aren’t available via print-on-demand), and it doesn’t have to be newly launched. All the show cares about is if the listener can benefit from the content.

It’s imperative when promoting your book at launch—or after—that you have a compelling pitch letter that conveys the benefits of your book to the reader. This goes for any nonfiction book (memoir, self-help, personal growth, health, history, etc.) as well as fiction, if you can make it topical. Continue reading

Internet Radio Creates a Compelling Avenue for Book Sales

mic1-223x300by Jackie Lapin, founder of Conscious Media Relations

With vast changes in book marketing, book publicity for self-help/personal growth books has shifted away from mainstream media. As mainstream media has retrenched due to budget constraints and shifting audience attention, Internet radio has stepped into the breach as an influential medium for reaching buyers. Coupled with broadcast radio, which still allots some time to authors in selected pockets, radio has zoomed forward as a way to drive books and digital offerings.

Publishers and authors are turning to Internet radio for promotion when: Continue reading

Author Promote Thyself

Kathleen Kaiser SPAWN Executive Director

Kathleen Kaiser
SPAWN Executive Director

by Kathleen Kaiser, SPAWN Executive Director

I started teaching Author Promote Thyself  workshops almost three years ago to help authors learn what book promotion is, what it requires of them, what services can be farmed out, and most important, to explain how much of the work lies in their laps, even with a legacy publisher for their book.

Things are changing as the world spins into digital madness. Book promotion is right there utilizing cutting-edge technologies—and some older ones, like websites—to develop audiences and sell books. Author Dan Brown just released his latest thriller, Inferno, with a live, video-streamed event from Lincoln Center to libraries and bookstores around the country. It’s his only “live” U.S. appearance to promote the book. He’s appearing on television shows, but there will be no book tour. Continue reading

HOW TO WORK A BOOK FESTIVAL SO IT WORKS FOR YOU

by Patricia L. Fry

If you have a book to promote, sooner or later you’ll probably participate in a book festival. There are hundreds of book and author festivals held throughout the U.S. each year where you—or your publisher—can rent a booth and sell books. Organizations such as the Small Publishers, Artists and Writers Network (SPAWN) often purchase booth space at book festivals and invite members to come and sell their books or to send books for display.

Authors can also secure booths at trade fairs, flea markets and so forth. I had a booth at our county fair one year and sold nearly 200 copies of my brand new local history book. I’ve also set up booths at arts and crafts fairs and various other community events. Continue reading

Networking Tips for Authors

Networking is a technique of connecting with other people for the purpose of exchanging ideas and information. It’s a fundamental tool in business and can be enormously beneficial to a writer who is looking for work or promoting his or her book. Successful networking takes effort and a willingness to reach out.  Following are tips to help you hone your networking skills. Continue reading