Winging It: LIVE on the Radio

by Barbara Florio Graham

When I was asked to do a two-hour interview on a popular news/talk radio show, I was delighted.

My publisher had hooked the host with a press release connecting the death of award-winning actor, Peter Falk, with my story about working with him well before he created the character of Columbo. The story is one of 34 first-person pieces in Prose to Go: Tales from a Private List.

Securing a spot on this show was a coup. It’s two hours in prime time on a Sunday evening, and is often broken into two separate segments. But I’d been asked to be available for the full two hours. Plenty of time to promote this book, for which I served as managing editor. Continue reading

Small Publisher or Writer–How to Work with a Publicist

Ten questions you should ask and ten things a publicist will expect from you

From the Presidentby Kathleen Kaiser, Kathleen Kaiser and Associates, Ventura, California

Now more than ever, publicity drives book sales. This key component of book marketing has grown past reviews, interviews, book signings, media kits, and events to social media campaigns that deliver readers and sales. Knowledge of Facebook ads, Google campaigns, BookBuds, book bloggers, and the many other e-marketing tools are essential skills for a 21st century publicist. Continue reading

The Pros of PR Pros: Four Things a Public Relations Professional Can Do to Promote Your Business and Ultimately Sell Your Work

AAEAAQAAAAAAAAkdAAAAJDM2MDI4YjA3LTFiODMtNDliMC1hZTk3LTIyNzliMGVhMGNkNwby Katie Miller, The Vandiver Group, St. Louis

Public relations is a strategic communications process in which a certified company or individual is responsible for creating and maintaining the public image, branding, external and internal communications, and networking of a client. The public relations field is extremely diverse, so a professional can provide services that will fit the needs and goals of any project, no matter the client. From managing the image of major corporations with crisis plans and media relations, to managing the needs of smaller companies and individuals with branding and social media, there is a benefit to every business. By using the services of a PR pro, you gain a teammate who is passionate about your short-term and long-term success. Continue reading

How Publicists Help Creative People

tina-mosetisby Tina Mosetis

A publicist can help an author get media attention, set up book signings, arrange for speaking engagements, set up business networking opportunities, and much more. Having a publicist represent you is the most professional and effective way to promote your work. The media expects authors, artists, actors, and other talent to have a publicist. When determining what publicist would be best, it is important to have a good conversation to learn about how many years of experience the publicist has and how creative he or she is in terms of seeking all the various angles to pursue to put the spotlight on your work. Continue reading

My Path to Publishing—Creating a Brand

ChrisSantellaby Chris Santella

In 1989, a close friend and I had a notion for a golf book that would highlight fifty of the best public courses in America. We wrote a detailed proposal, and somehow secured a reputable agent…or so we thought. The project went nowhere, and our agent finally informed us that no one was interested in such a book. Two years later, while perusing golf books in a local bookstore, I came across a title on public golf courses. In the acknowledgements, the author thanked his agent, who happened to be our agent, for the great idea! Continue reading

Tips to Put Pizzazz in Your Pitch—Getting Radio Hosts So Excited They Demand You!

Jackie-Lapin-headshot300-272x300by Jackie Lapin, founder of Conscious Media Relations

The nice thing about radio—as opposed to TV and print—is that producers and hosts are much less restrictive in selecting their interview subjects. The guest may promote a traditionally or self-published book (no e-books that aren’t available via print-on-demand), and it doesn’t have to be newly launched. All the show cares about is if the listener can benefit from the content.

It’s imperative when promoting your book at launch—or after—that you have a compelling pitch letter that conveys the benefits of your book to the reader. This goes for any nonfiction book (memoir, self-help, personal growth, health, history, etc.) as well as fiction, if you can make it topical. Continue reading

Internet Radio Creates a Compelling Avenue for Book Sales

mic1-223x300by Jackie Lapin, founder of Conscious Media Relations

With vast changes in book marketing, book publicity for self-help/personal growth books has shifted away from mainstream media. As mainstream media has retrenched due to budget constraints and shifting audience attention, Internet radio has stepped into the breach as an influential medium for reaching buyers. Coupled with broadcast radio, which still allots some time to authors in selected pockets, radio has zoomed forward as a way to drive books and digital offerings.

Publishers and authors are turning to Internet radio for promotion when: Continue reading