14 Ways to Crash Your Book Launch – Authors, DO NOT Try This at Home

by Kimberley Grabas
With a book launch – much like outrageous stunts or death-defying acts of daring – you really only have one chance to get it right.
Other book marketing and promotional strategies can be tweaked and refined over time, but your official book launch comes around but once, and you’ll need more than a smidgen of courage to see it through.
Launches Need to Pack a Punch
They need to build excitement and anticipation to a fever pitch, and on launch day, deliver on all the promises.
This doesn’t happen by accident. Read more…

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